If you are trying to think of strategies that could boost the motivation of your distributors, then look no further than gamification.
It’s a billion-dollar industry that is predicted to grow even more in the coming years.
Gamification taps into our innate nature: our desire to be rewarded for our actions.
Indeed, the concept of positive reinforcement is at the core of the technique. When you want your distributors to stay motivated, you have to set up a platform where they could gain worthwhile incentives for it.
It’s just how the human psyche works. Every action that is deemed right should be rewarded. That reinforces the behavior for the long term.
While gamification was originally intended to boost engagement in customers, nowadays its core purposes include sales acceleration, knowledge training, and goal tracking.
Here are key benefits that explain why gamification techniques will continue to be beneficial for direct selling companies:
1. Improves Engagement
Gamification entails presenting distributors with an ideal reward system for their sales efforts. That means the timing, kind of reward, and approach are all in line with the brand’s voice.
When you are a direct selling company, you would want your recruits to exert maximum effort to get your products out there, right? And with about 18.6 million direct sellers in the US, you need your team to stand out.
With a gamification rewards system, you could encourage them to meet (or surpass) their quota, adhere to your schedule, and remain a loyal distributor of your brand.
2. Allows Scalable Onboarding
Gamification involves coming up with a specific system of processes and time frames. That means it is easier to duplicate the success of top producers.
And with a more diverse group of distributors, being able to model a gamification system consistently can be instrumental in preparing employees to perform at their peak.
For instance, recent studies suggest that millennials prefer to communicate using technology. Meanwhile, older generations prefer face-to-face communication. With a gamification strategy, you could lessen intergenerational conflict, and value everyone’s actions in a way that they will appreciate.
3. Distributors Can Focus on Bigger Rewards
Gamification provides a clear-cut system for achievement levels and their corresponding rewards.
When recruits are clearly oriented on these terms, they could use the coveted rewards as part of their end goal. And this could shape how they go about their selling tactics.
At the same time, even smaller rewards like points or upgrades could keep a steady flame of motivation for other distributors.
4. Guided Sales Process
In sales, there’s always a need to bolster efficiency and appeal to accelerate sales. In fact, most businesses invest in CRM tools to aid in closing deals. Gamification is another resource that could be used to optimize the sales process.
When distributors clearly understand the path of sales and rewards, they could move your products faster, more efficiently, and more knowledgeably. Gamification could give your brand that much-needed competitive advantage.
The Bottom Line
Gamification is very much relevant to the direct selling industry. Mobile and SaaS gamification applications could potentially address challenges in training and motivating distributors, and at the same time maintain consistent team functionality. It won’t come as a surprise to see this strategy continue to support companies in the near future.
About The Author
CEO at Krato
Brian is an experienced executive in the Direct Selling and Technology industries. He has spent his career launching new multimillion dollar brands, specializing in the direct selling space.